Special Presentation – The Art of The Pitch: A Writer’s Number One Tool to Attract Agents, Publishers and Readers

The Book Doctors: Arielle Eckstut & David Henry SterryOne-time-only event: May 1st, 2013 at 11 AM Pacific/AZ, 12 Noon Mountain, 1 PM Central, 2 PM Eastern

Figuring out how to explain what’s amazing, awesome, absolutely fabulous, funny, heartbreaking, entertaining, informative, and valuable about your project IN 250 WORDS!!! is one of the most important and underestimated tools a writer can have as they strive to become a successfully published writer.

In this 90-minute interactive webinar, the Book Doctors will show you the nuts and bolts of what makes a pitch-perfect pitch that will get you past the gatekeepers, out of the slush pile, and into the heads, hearts, and hands of readers all over the world.

Some of the things participants will learn about perfecting their pitch:

  • How to start with a bang and end with a climax
  • The importance of finding great comparable titles, and constructing a door-opening elevator pitch
  • The subtle business of displaying how you are unique and yet how you are familiar
  • The art of the arc and showing character development
  • The best way to get us to fall in love with your hero–and hiss at your villain
  • World building and storytelling
  • Capturing the voice of your book
  • Staying out of the trap of making your pitch sound like a book report, and displaying the full genius of your prose stylings
  • Establishing high stakes
  • Making your title all it can be
  • Avoiding the plot-heavy pitch



The Book Doctors will also pick, at random, a couple of pitches that webinar participants send in beforehand. These pitches will be critiqued, kindly and gently, so that participants see how to transform valuable coal into a glittering diamond. All questions will be answered. And of course, The Book Doctors are always looking for writers they can help develop and introduce to their network of publishing professionals. In the last year alone, they have helped Genn Alban from Kansas City get a mid-six-figure, three-book deal with Farrar Strauss Giroux for her dystopian trilogy Crewel; Cathy Camper from Portland get a two-book deal with Chronicle Books for her graphic novel Low Riders from Outer Space; and Ayesha Mattu and Nura Maznavi from San Francisco develop, sell and launch their book Love InshAllah, which has been featured everywhere from The New York Times to National Public Radio. And The Book Doctors will have fun doing it!

“A pitch is like a poem, every word has to count.” – Arielle Eckstut

The Essential GuideWHO THEY ARE: The Book Doctors are David Henry Sterry & Arielle Eckstut. They have agented books on subjects as varied as whether God created man or man created God (the answer is both!); memoirs about murder, madness and miracles; and the secret love lives of Muslim-American women. They have written books on everything from the teenage brain to how to throw a great pajama party if you’re 12 years old; a Jane Austen homage to World Cup soccer; a middle grade novel about the nature of color; from how to get published to what your personality is. They have written screenplays for Disney and founded a company called Little Missmatched, which began by selling socks that don’t match in packs of threes and now has stores from Disneyland to Fifth Avenue in New York City. They have helped dozens and dozens of talented amateurs become professionally published authors. They have taught everywhere from Stanford to Smith, and appeared everywhere from NPR to the London Times, USA Today, the Washington Post, and on the front cover of the NY Times Book Review. They are also the inventors of Pitchapalooza (American Idol for Books) which they have presented at over a hundred independent bookstores, writer’s conferences and book fairs. David’s new illustrated novel is Mort Morte, a coming-of-age black comedy that’s kind of like Diary of a Wimpy Kid, as told by Travis Bickle from Taxi Driver.

Get a FREE 20-minute consultation from The Book Doctors by purchasing a copy of the book The Essential Guide to Getting Your Book Published. Just e-mail proof of purchase to sterryhead@gmail.com.



SPECIAL BONUS: Two FREE Months in a Marketing Training Program Like No Other

Here’s at the Authors Academy, we’re so excited about “The Art of The Pitch” presentation that we’re giving all participants two free months of membership in our extremely popular author marketing training program—that’s a $74 value!

If you’re not already familiar with it, The Authors Academy is a unique program. Each month, Authors Academy events are organized by a team of experts with years of book publishing and marketing experience. The Academy focuses solely on book marketing topics of interest and significance to authors who are serious about selling more books. There’s no time spent on subjects that won’t deliver you sales.

By registering for “The Art of The Pitch,” you’ll be able to attend two of our upcoming live presentations free of charge, plus you’ll have instant access to every single one of our previously-recorded teleseminars and webinars, including:

  • Crowdfunding Your Next Book
  • Building Your Professional Brand by Getting Published Online
  • Creating a Killer Book Cover
  • Selling with Fun: How a Cloistered Franciscan Nun Sold 60,000 Copies of Her First Book… and You Can, Too!
  • Powerful Pinterest: How to use Pinterest to drive traffic, sales, and visibility to your book
  • How to Create a Strategic Marketing Plan for Your Book
  • Market Your Book Like a Pro … on the Radio!
  • How to Get a Literary Agent
  • Going Viral! An Insider’s Look at Marketing Campaigns that Skyrocket Your Sales
  • 7 Writing Mistakes Editors Constantly Fix to Make Your Book Saleable
  • How to Talk About the Hook for Your Book
  • Turn Your Book into a “Destination Buy” with a Book Trailer
  • How Stories Get Turned into Movies
  • Sell More Books on Amazon
  • Reaching a Global Audience with Foreign Rights Sales
  • Selling Your Books by the Truckload
  • Become a Thought Leader by Authoring a Book
  • How to Promote Your Book and Your Business with Tips Booklets and Other Info Products
  • Building Your Personal Brand
  • eBook Basics: What Authors Need to Know
  • Twitter Success: How to Manage, Market, Monetize, and Profit on Twitter
  • How to Host a Snazzy, Jazzy, Book Event
  • Advanced Strategies Professional Authors Use to Turn Book Readers Into Customers Without Having to Sell a Large Number of Books
  • How to Position Your Book for Maximum Sales
  • … and more!

If you’re just getting started with your marketing, jump right in with the quick-start four-webinar series Secrets of Highly Paid, Highly Successful Authors. The home page of the Authors Academy members-only website includes everything you need to get started quickly to improve your marketing (and your results!) today.

The members-only website is available to you 24 hours a day, 7 days a week, 52 weeks a year, so you’ll never be at a loss for the marketing information you need to sell more books!



What Authors Say about Authors Academy Presentations:

“Thanks for all the great work you do to help authors promote their work. It is informational, inspiring and motivational.”
—Marsha Eger, Ireland

“I enjoyed and look forward to other webinars in the future … it was both informative and interesting. I am excited to find my market starting now.”
—Fredd C.
“Great webinar! Now I understand what I’ve been doing wrong. Now I will be able to research my market before spending tons on developing a book that may not have a broad enough range of buyers.”
—Shirley S., Austin, TX
“I enjoyed it a lot…. This approach is down to earth and reverses all my previous assumptions. The interactivity was superb.”
—Constance R., Tucson, AZ
You just inspired me to get that book out of my heart and put to paper. I enjoyed it very much…. You made the information very clear. Thanks so very much.”
—Gwendolyn R.
“I really enjoyed your webinar. It was clear and easy to follow and your illustrations made it easy to take notes. I know all the information will be helpful in moving forward.”

A $37 Subscription

As we noted above, your participation in the “The Art of The Pitch” presentation entitles you to two free months of Authors Academy membership. After that, your subscription will renew automatically at the lowest membership rate of $37/month.

And here’s the Author’s Academy guarantee: if at any time your membership does not live up to your expectations, you may simply cancel your membership by emailing us or by calling us toll-free at 888.934.0888. No questions asked.

Your Authors Academy Membership Includes:

  • Quick-start four-webinar series, “Secrets of Highly Paid, Highly Successful Authors”
  • Monthly expert marketing interviews and presentations
  • Monthly live Office Hours where you and other members can ask questions about your own marketing challenges. Since this call is open to all members, you’ll receive the benefit of hearing the solutions to other members’ questions as well—not just yours!
  • Access to members-only Authors Academy website
  • Access to every recording of past Authors Academy expert calls and live Q&As.
  • Access to forums where you can participate in discussions with other Authors Academy members
  • Access to Authors Academy members-only resources (videos, tutorials, special reports, and other goodies)
  • Members-only discounts on publishing services, one-on-one marketing coaching, and more

Again, there is no contract and you can cancel your membership at any time by emailing us or calling us.

What Authors Say about Authors Academy Presentations:

“Thank you for all your efforts. My husband is finishing his book, we know nothing and your site gives so much information. Who does this anymore!”
—Yvonne B.

“Good webinar. As a member of the U.S. SBA’s SCORE (counselors to America’s Small Business”), a retired venture capitalist and a published author, I am given clients who are first-time book writers for consultation. The webinar was a good one, one that I can reference.”
—Ralph M., Henderson, NV
“I can’t thank you enough for this call. While I’m still about 1 year or so away from publishing my first book, this information was invaluable. Thanks!”
—Y. I. Washington
“I loved it! You had so much info that really helped me. You said things I never knew and after listening to this I now will be on the right path. Thanks!”
—Vickie B.
“Appreciate the practical advice you give to those of us finding our way. May what you have sowed so generously return to you and your company.”
—Eileen C.
“I know how to write, but I’m a novice at this marketing stuff. Your honesty with identifying marketing as at least half the job and generosity in providing information has been great.”
—Kate W., Woodbury, MN